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The AICP Awards 2020 announces winners
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The AICP Show’s virtual premiere wraps up an AICP Week that honors the most innovative marketing and excellence in craft in the motion image.
Winners of the AICP Show: The Art & Technique of the Commercial were presented tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic.
Together with the AICP Next Awards, which were presented online on June 16th, and the AICP Post Awards, which were also presented virtually on June 17th, they comprise the AICP Awards suite of competitions.
Ali Brown, President/Executive Producer of PRETTYBIRD, was Chairperson of the AICP Show, while Tiffany Rolfe, EVP and US Chief Creative Officer for R/GA, was the AICP Next Awards Judging Chair. Chris Franklin, Owner and Editor of Big Sky Edit, served as the AICP Post Awards Chair.
Each category of the AICP Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, Advertising Excellence/Campaign and Best New Director, which each have only one honoree.
A showcase of AICP Show Awards winners can be seen here.
The Epidemic for Monica Lewinsky, created by BBDO New York and directed by Cole Webley of Sanctuary, was honored for Advertising Excellence/Single Commercial. The film illustrates the damaging effects of cyber-bullying as it wreaks havoc on the life of a teenage girl. It was also honored in the categories of Performance, Concept and Public Service Announcement.
The Old Spice “Never Let a Friend Lose His Swagger” campaign, comprising the spots Next Episode and Working Late, created by Wieden+Kennedy, was honored for Advertising Excellence/Campaign. Directed by Steve Rogers through Biscuit Filmworks and Revolver/Will O’Rourke, the humorous campaign shows guys using the product to save their buddies from humdrum existences and get back their swagger.
Owing to restrictions placed on jury deliberations due to the pandemic, the AICP Awards did not name a Marketer of the Year honor for 2020. That award will return with the AICP Awards for 2021. The 2020 award for Best New Director was presented to Olivia Wilde of Anonymous Content for HP’s Wake Up.
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The most honored production company in the AICP Show was SMUGGLER, with five honors, followed by MJZ, O Positive and Sanctuary, which each earned four honors. Pulse Films earned three honors. Across the entire range of AICP Awards (comprising the Show, the Next Awards and the Post Awards), the most honored production company list is topped by O Positive, with 11 honors, followed by MJZ with 10, m ss ng p eces and SMUGGLER with six and Sanctuary with five.
Among directors honored at the AICP Show, Cole Webley of Sanctuary received four honors, while Oscar Hudson of Pulse Films and Jim Jenkins of O Positive each received three honors. When adding the winners of the Next Awards and Post Awards, the honored directors list is led by Jenkins with eight winners, followed by Webley with five and Rupert Sanders of MJZ with four. Scoring three wins each are Mike Woods and Karena Evans of m ss ng p eces and Mark Molloy of SMUGGLER.
On the agency front, BBDO New York earned six honors at the AICP Show, followed by Highdive with four and 72andSunny, TBWA\Chiat\Day and Wieden+Kennedy with three each. Across the full complement of AICP Awards, the most-honored agency was 72andSunny with ten wins, followed by BBDO New York with eight and Wieden+Kennedy with six.
Topping the list of honored brands at the AICP Show was Apple, which won in five categories, followed by Monica Lewinsky, who won in four. Fiat Chrysler’s Jeep brand won in three, followed by the double winners IKEA, Sandy Hook Promise and Ubisoft.
Each year, the honored work from both the AICP Show and the Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. The collection numbers over 2,000 pieces of advertising in the motion image.
In addition, AICP conducted a series of online panel discussions focusing on key shortlisted entries across the three awards competitions, featuring respective members of the entries’ client, agency and production teams offering insights into the honored work are The Epidemic from Monica Lewinsky; the NFL’s Next 100, which won in Production; Sandy Hook Promise’s Back to School Essentials, which won in PublicService Announcement and Concept; and Only Slightly More (Exaggerated) from Travel Oregon, which won in Animation and Design.
The Art & Technique of the Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories.
Tendril was well underway to create the opening titles, but pivoted to creating a simplified opening sequence for the virtual presentation. Music for the virtual show was composed by Robert Miller at RNDM ORDR. In addition, the AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Framestore, with music by Human.
