TFO’s message reverberates down the ages
The French media company launches L'Echo, an animated allegory about self-belief.
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A Black woman dreaming of a career as an astronaut was always going to be up against the naysayers. This beautifully produced animation created by Canadian animation studio, Wonderlust through Juniper Park\TBWA, with additional help from Tam-Tam\TBWA, explores how children's dreams can be crushed or championed.
Conveying the brand’s commitment to encouraging diversity and supporting students, educators and parents, L'Écho sees a super space granny explaining to her grandson the importance of finding positive outer voices to echo with your inner voices and compel you to reach for the stars.
Now that's something worth saying again, and again, and again...