Hotter shoes get cool
The footwear brand takes a smart step by reaching out to old souls, and soles.
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Credits
powered by
- Agency Pablo/London
- Production Company Pulse Films/London
- Director Phoebe Arnstein
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Credits
powered by
- Agency Pablo/London
- Production Company Pulse Films/London
- Director Phoebe Arnstein
- Editing Stitch
- Grade Electric Theatre Collective
- Sound Design OPM Studio/London
- Executive Producer James Sorton
- Producer Benedict Turnbull
- Production Designer Mikey Hollywood
- Production Manager Tom Nutting
- DP Urszula Ula Pontikos
- Editor Jack Singer
- Colourist Luke Morrison
- Creative Director Nathalie Gordon
- Creative Director Cathy Hutton
- Executive Creative Director Dan Watts
- Head of Production Tom Moxham
Credits
powered by
- Agency Pablo/London
- Production Company Pulse Films/London
- Director Phoebe Arnstein
- Editing Stitch
- Grade Electric Theatre Collective
- Sound Design OPM Studio/London
- Executive Producer James Sorton
- Producer Benedict Turnbull
- Production Designer Mikey Hollywood
- Production Manager Tom Nutting
- DP Urszula Ula Pontikos
- Editor Jack Singer
- Colourist Luke Morrison
- Creative Director Nathalie Gordon
- Creative Director Cathy Hutton
- Executive Creative Director Dan Watts
- Head of Production Tom Moxham
As a woman are you more cover-up than cover girl? Is your swelling belly indicative of new life flourishing or a lifetime of tasty pies? In a wedding dress, are you viewed as enchanting or eccentric – a touch ‘Miss Havisham’, the jilted-at-the-altar spinster in Dicken’s Great Expectations who wore her frayed gown well into her dotty dotage…
Sad. Old age is often viewed as a bit sad. As are comfortable shoes that go along with the need for your time-ravaged feet to enjoy spongy souls and arch support.
Yet this delightful spot Get Comfortable, created by agency Pablo, directed by Phoebe Arnstein, through Pulse, treads over tired, ageist stereotypes about how middle-aged should disport themselves. The campaign juxtaposes expectations and judgements of older vs younger women, and expands the notion of comfort to mean being comfortable with however you choose to live your life.
