Telefoot starts off on the right pied

Having won the World Cup twice (2018, 1998), the French adore le footie. So, a channel that broadcasts nothing but the beautiful game is a bound to hit the back of the net. 

To kick off the return of the season, along with the launch of the new platform Telefoot (La Chaîne du Foot – the result of an alliance between Mediapro and TF1 Group), Ogilvy has conceived Le Pied, a charming meditation on the wonders of those hard-working, toe-frilled, bone-rich attachments at the base of our legs. 

Directed by Ida, produced by Mediaproduction and Mikros, the film celebrates the oft-overlooked appendage with a lively parade of images, including an orang utan’s dextrous toes, a tot’s first steps, footfall on the moon, hopscotch, ballet dancers on pointe and, of course, the satisfying slicing of a ball into goal. 

“The foot,” explains Alexis Benoit, Creative Director, Ogilvy Paris, "is often a less-recognised body part, doing the dirty work without any of the credit. To play on this, Le Pied takes a wider perspective on the popular sport by showing the feats, such as football, made possible by the foot. There's nothing a foot can't do, but of all the feats it's capable of, the greatest of all is football.”