Telefoot starts off on the right pied
A French TV channel entirely dedicated to football releases a surefooted spot created by Ogilvy Paris.
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- Agency Ogilvy & Mather/Paris
- Production Company Mikros/Paris
- VFX Mikros Animation/Paris
- President Emmanuel Ferry
- President Matthieu Elkaim
- Producer Barthelemy de Champsavin
- Head of Production Julien Sanson
- Art Director Julien Bon
Having won the World Cup twice (2018, 1998), the French adore le footie. So, a channel that broadcasts nothing but the beautiful game is a bound to hit the back of the net.
To kick off the return of the season, along with the launch of the new platform Telefoot (La Chaîne du Foot – the result of an alliance between Mediapro and TF1 Group), Ogilvy has conceived Le Pied, a charming meditation on the wonders of those hard-working, toe-frilled, bone-rich attachments at the base of our legs.
Directed by Ida, produced by Mediaproduction and Mikros, the film celebrates the oft-overlooked appendage with a lively parade of images, including an orang utan’s dextrous toes, a tot’s first steps, footfall on the moon, hopscotch, ballet dancers on pointe and, of course, the satisfying slicing of a ball into goal.
“The foot,” explains Alexis Benoit, Creative Director, Ogilvy Paris, "is often a less-recognised body part, doing the dirty work without any of the credit. To play on this, Le Pied takes a wider perspective on the popular sport by showing the feats, such as football, made possible by the foot. There's nothing a foot can't do, but of all the feats it's capable of, the greatest of all is football.”