TBWA\Chiat\Day NY announces new creative leadership on Nissan United US
Barney Goldberg and Mike Blanch join forces as Co-Executive Creative Directors.
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Agency TBWA\Chiat\Day New York announced the appointment of Barney Goldberg and Mike Blanch as Co-Executive Creative Directors for Nissan United US, the multi-agency team within Omnicom that directs all US marketing and communications for Nissan.
Reporting to TBWA\Chiat\Day New York’s Chief Creative Officer, Amy Ferguson, the duo will be responsible for leading all of Nissan’s retail and brand work, elevating the creative and craft, to deliver strong business results on the agency’s largest account. Mike Blanch will be based in New York and Barney Goldberg in Los Angeles.
Barney Goldberg joins the agency from INNOCEAN USA, where he was most recently Executive Creative Director on Hyundai, overseeing award-winning integrated campaigns for FIFA World Cup and the NFL. For years, Goldberg helped Hyundai create Super Bowl fan-favorite ads, from the well-known spot Smaht Pahk, to Hyundai’s three in-game commercials during Super Bowl 50 that landed top spots on USA Today’s AdMeter - #1, #5 and #6 - making Hyundai the first car company and first foreign company to ever win the top nod. Goldberg also creative directed Hyundai’s partnership with The Walking Dead, Chop Shop, an app that quickly became the #1 car app on iTunes, amassing 500K downloads, and winning awards at the One Show, Cannes, and Webbys. Prior to INNOCEAN, Goldberg worked at Deutsch LA where he helped win the Volkswagen account. He also held roles at Deutsch LA and Saatchi & Saatchi where he worked on Toyota.
After five years as Group Creative Director at TBWA\Chiat\Day New York for Nissan, Mike Blanch’s promotion marks a signal to his strong leadership and dedication to building Nissan and its brand. During this time he helped usher in a new brand platform for Nissan built upon the thrill of the drive, and has helped lead the company’s beloved Heisman House campaigns. In 2022, for the first time in eight years, he helped bring Nissan back to the Super Bowl with an ad that was named “#3 Best Super Bowl Ad” by Fast Company. Prior to joining TBWA\Chiat\Day New York, Mike was Creative Director at Johannes Leonardo.
“I am so excited to see Mike and Barney take the creative helm of this amazing brand. Both bring impressive creative chops, an understanding of the business, extensive category experience, and a kind, collaborative approach to leadership. I can’t wait to see what these two proven creative leaders will do as we continue to build on the effectiveness and momentum we’ve created with our clients and we look to make Nissan an even more culturally relevant brand,” said Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York.
For the last 37 years, TBWA\Chiat\Day has helped Nissan disrupt the automotive industry. From the introduction of its brand platform “The Thrill” with brand ambassadors like Brie Larson, to viral campaigns like the TikTok trending #HowDoYouSayARIYA challenge, and the internet-winning LoFi Girl, both of which helped bring awareness to Nissan’s latest EV models, the agency and its client team continue to push the automotive maker to new and exciting creative heights.
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