tastytrade's mind games
A new campaign for the online trading site goes deep into the psyche of one man's crucial decision; rock, paper or scissors?
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Credits
powered by
- Agency Opinionated Group/Portland
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- Director Colin Tilley
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Credits
powered by
- Agency Opinionated Group/Portland
- Director Colin Tilley
Credits
powered by
- Agency Opinionated Group/Portland
- Director Colin Tilley
This new 30-second spot for tastytrade takes a more comedic - and memorable - approach to online stocks and share trading as two men face off in a game of Rock Paper Scissors.
Created by Portland-based agency Opinionated and directed by Colin Tilley through London Alley, the spot is the brand's first major marketing campaign, and part of a larger rebranding effort (including a name change, from tastyworks).
Set on a colourful crazy golf course, two men get down to the serious business of deciding something in a manner as old as time; Rock Paper Scissors. But the psychology of which choice to make is an intense and important one, just like trading.
