TAST!EZ brings the fun to frozen appetizers in latest campaign

McCain Foods, the leading North American supplier of frozen potato and snack food products, has announced the launch of its latest brand campaign in partnership with adam&eveDDB New York.

The campaign Feed the Fun is in support of McCain’s launch of TAST!EZ, a line of frozen appetisers designed to unleash the fun. To launch this new brand, McCain is rolling out its latest TAST!EZ spot, starring the beloved actor Leslie David Baker.

Partnering with Leslie David Baker, who is iconically known for his deadpan demeanour and spirit, the appetisers show how they are the go-to shareables out of the frozen aisle to step up any party near you. The spot Feed the Fun showcases that if TAST!EZ can bring out the fun side in Leslie David Baker, they can bring out the fun at any gathering.

McCain – Feed The Fun

Credits

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Agency Adam&EveDDB/New York
Production Company World War Seven
Director Emma Debany

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Credits

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Agency Adam&EveDDB/New York
Production Company World War Seven
Director Emma Debany
Managing Partner Josh Ferrazzano
Executive Producer Sloane Hayes Skala
Head of Production Kat Garelli
Editing Whitehouse Post/Los Angeles
Color Rare Medium

Sound OMC Studio
Music Human Music & Sound Design/USA
Managing Director James Rowe
Creative Director Joel Francke
Senior Art Director Reid Plaxton
Senior Copywriter Allegra Wiesenfeld
HP Teri Altman
Producer China White

Production Designer Kate Bunch
DP Steve Moses
Talent Leslie David Baker

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“We’re thrilled to team up with McCain Foods for the U.S. launch of TAST!EZ! Just in time for the 2024 holidays, these delicious apps show how tasty treats can level up any gathering. Partnering with Leslie David Baker proves these crunchy cheesy appetisers can bring out the fun side in anyone or any situation.” Joel Francke, Creative Director, adam&eveDDB New York.

“We couldn’t be more excited to launch TAST!EZ with Leslie David Baker,” shared Katrina Wilson, Vice President of Marketing, North America Appetisers at McCain. "TAST!EZ is all about helping people rediscover that sense of spontaneous fun we can instead lose as adults. Sometimes life gets in the way, but Leslie is the perfect partner to show how TAST!EZ can bring out the fun in anyone!

Director, Emma Debany of World War Seven, adds, “I love the mix of dry, observational, mockumentary like humour with the whimsical puppetry we got to play with. Leslie David Baker was iconically cast and perfect in these spots, I couldn’t ask for a better puppet or human performer to show TAST!EZ taking a gathering of friends and turning it into a full-blown party.”