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Tank – Easy Water

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This new campaign for Tank is a stylishly humorous look at the importance of water and the way in which humans have sourced it over the centuries. 

Created by Tarek Nour Advertising in Egypt and directed by Hamba & Doss through Bigfoot Films, the 60-second spot begins by telling us that water is the cradle of life before taking us on the journey through time, examining the many ways in which the life-giving liquid has made it to parched mouths.

From wells in ancient civilisations, to waterboys and labyrinthine pipes, pumps and towers, we eventually end up, of course, with new Tank Pro filter.

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