Take a chance to change a life with the Magdy Yacoub Heart Foundation
Tarek Nour's thoughtful new spot for the Egyptian children's heart charity shows us the powerful accumulative effect of donating our discarded cash.
)
Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Neviene Ragab
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Neviene Ragab
- Executive Producer Shady Abd-Elaziz
- DP Kamal Samy
- Creative Ahmed Osama
- Creative Hossam Akil
Credits
powered by
- Agency Tarek Nour Advertising/Giza
- Production Company Kay-Oh Productions
- Director Neviene Ragab
- Executive Producer Shady Abd-Elaziz
- DP Kamal Samy
- Creative Ahmed Osama
- Creative Hossam Akil
This poignant campaign, created by Tarek Nour Advertising and directed by Neviene Ragab through Kay-Oh, reminds us of the life-changing power of our unwanted pennies.
Small Donations Go A Long Way is composed of close-up footage with beautifully atmospheric lighting, shining a spotlight on the forgotten change rattling around in our car cup holders and collecting dust in the hard-to-reach cracks of our homes.
The powerful voiceover reminds that every piece of spare shrapnel has the ability to transform a life, if donated to the Magdy Yacoub Heart Foundation, which aims to improve the lives of young people with heart conditions through the help of charitable donations.
