Tahaab Rais is Stuck
In a personal spot, paralysis is powerfully presented through a static camera and subtle sound design.
)
Credits
powered by
- Agency FP7 McCann/Dubai
-
- Director Tahaab Rais
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency FP7 McCann/Dubai
- Director Tahaab Rais
- Executive Producer Manasvi Gosalia
- Colorist Swapnil Patole
- Executive Producer Wilbur Dcosta
- Sound Designer Joe Najm
- Concept/Copywriter Tahaab Rais
- Executive Creative Director Fouad Abdel Malak
- Associate Creative Director Prajakta More
- Art Director Aditi Shah
Credits
powered by
- Agency FP7 McCann/Dubai
- Director Tahaab Rais
- Executive Producer Manasvi Gosalia
- Colorist Swapnil Patole
- Executive Producer Wilbur Dcosta
- Sound Designer Joe Najm
- Concept/Copywriter Tahaab Rais
- Executive Creative Director Fouad Abdel Malak
- Associate Creative Director Prajakta More
- Art Director Aditi Shah
It's pretty much a rule of advertising that you have to grab your audience's attention from the get-go, preferable with some kind of action.
However, in this powerfully presented and personal spot from regional head of strategy for FP7/McCann Tahaab Rais, inaction is precisely the message that needs to be brought across.
Giving an insight into the horror of paralysis, STUCK, for the Dubai Science Park, sees Rais conceptualise, write and direct a film that offers a glimpse through the eyes of a victim.
With a haunting call to action from a young actor and some impressive sound design that helps intensify the situation, Rais' film does a terrific job of speaking for the forgotten.
