SVT plays chicken with the truth
SVT is the public service broadcaster of television in Sweden and in a new campaign, it highlights how the need for such a service might be greater than ever in the digital age.
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Acne/Stockholm
- Director Tomas Skoging
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Acne/Stockholm
- Director Tomas Skoging
- Grade Swiss
- Sound Design Ponytail Sound
- Executive Producer Petur Mogensen
- Producer Tim Mardell
- DP Olle Kirchmeier
- Editor Haris Badic
- Colourist Max Stromberg
- Sound Designer Johan Johnsson
- Executive Creative Director Magnus Jakobsson
- Executive Producer Leila Widgren
- Producer Helena de Brun
- Senior Art Director Joakim Khoury
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Acne/Stockholm
- Director Tomas Skoging
- Grade Swiss
- Sound Design Ponytail Sound
- Executive Producer Petur Mogensen
- Producer Tim Mardell
- DP Olle Kirchmeier
- Editor Haris Badic
- Colourist Max Stromberg
- Sound Designer Johan Johnsson
- Executive Creative Director Magnus Jakobsson
- Executive Producer Leila Widgren
- Producer Helena de Brun
- Senior Art Director Joakim Khoury
This new film follows how a simple prank video uploaded to Swedish social media through a series of misunderstandings, exaggerations and purposeful distortion is transformed into a global news story about a mysterious chicken epidemic in Sweden.
Along the way, everyone from regular people, insufficiently cautious journalists and figures like Xi Jinping, Boris Johnson, Vladimir Putin and Donald Trump play a role in turning a rumour into a perceived fact.
The campaign is created by Åkestam Holst and directed by Tomas Skoging through Acne film, and in this first film the focus is on the growing need for factual journalism in a world where digital misinformation is on the rise, and the responsibility everybody today shares for fact-checking and thinking twice about what we share - as citizens, journalists or even as powerful world leaders.
