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Sunrise says lift your gaze

This amusing spot from the Swiss telecommunications company advises keeping an eye out for life's little surprises – such as celebs appearing in small spaces.

by Carol Cooper on 20^th February 2024

Sunrise – Life Is Full of Surprises

Credits

Agency thjnk/Zurich
Production Company Pumpkin Film
Director Martin Werner

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Credits

Agency thjnk/Zurich
Production Company Pumpkin Film
Director Martin Werner

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Tennis legend Roger Federer and the alpine skiing world champion Marco Odermatt star in this humorous new spot that reminds us to stay alert when out and about.

Created by Zürich agency Thjnk and directed by Martin Werner through Pumpkin, the stylishly shot film features a dozy woman who manages to find her way into a lift but is then so lost in scrolling through online cat videos and suchlike she fails to notice her lift companions are two legends of the sporting world.

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