Suncorp sets the scene

In collaboration with Leo Burnett and Sam Brown, acclaimed UK director at Scoundrel, Australian Insurer Suncorp has unveiled this whimsical and tactile campaign, titled The Tale of Two Queenslands.  

In a conscious move away from the insurance category’s reliance on disaster imagery, the film takes a more considered approach, realised through human performances and hand-made sets and props.  

Shot entirely in‑camera as a storybook stage play, it depicts place of immense natural beauty, and extreme climate risk, imagined through the eyes of a young girl travelling home.