StyleWar takes stock

Office imagery isn’t usually something one would mine for creative inspiration – all those beige boardrooms full of corporate goons flashing perfect smiles, while high-fiving and gurning at Power Point slides. 

Yet this video for Keep Moving, by BRONSON (the love child of Sydney producer Golden Features and US electronic duo ODESZA) is a compelling example of how some imaginative effects wizardry can transform cliché into promo gold.

Produced by SMUGGLER with post from The Mill, LA, the film is a bonkers riot of gravity-defying office furniture, miniature workers flying out of phone screens or tumbling in heaps down escalators and a particularly swanky exec who's so hot his suit is on fire. 

StyleWar and editor Noah Herzog sought out the perfect stock footage to use as the base, they then built the offices in full CG that matched the look of the stock and shot matching close-ups of mouths lip-syncing the lyrics.

“The idea for this video was born out of creative starvation during these corona times. We've always had a strong fascination for stock footage – especially this kind of corporate business world. We love how generic it is, in every detail. From cast, wardrobe and props, to locations and especially the acting – it's all super shallow and false.”