STING finds freedom after dark
A bold mixed-media spot for the PepsiCo energy drink brand captures the vibrant, creative energy of Gen Z at night across the MENA region.
)
Credits
View on- Agency Fred & Farid/Paris
- Production Company Vibe Content Creators
- Director James F Coton
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Fred & Farid/Paris
- Production Company Vibe Content Creators
- Director James F Coton
- VFX Mirage Studio
- Creative Director Nicolas Berthier
- Copywriter Juggi Ramakrishnan
- Art Director Radouane Guissi
- Executive Producer Karim Naceur
- Producer Maud Whittle
- Art Director Speranza Casillo
- Executive Producer Ashish Varghese
- Creative Creative Officer Firas Medrows
- Senior Producer Ashwin Menon
- Art Director Jad Ezzi
- Production Designer Sarah Issa
- Executive Producer Maarouf Bekdash
- DP Lara Perotte
- Editor James F Coton
- Editor David Zavadescu
- Editing Ali Salloum
- Post Producer Dina Kreik
- Post Producer Luana Chaptini
- Color Marc Morato
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fred & Farid/Paris
- Production Company Vibe Content Creators
- Director James F Coton
- VFX Mirage Studio
- Creative Director Nicolas Berthier
- Copywriter Juggi Ramakrishnan
- Art Director Radouane Guissi
- Executive Producer Karim Naceur
- Producer Maud Whittle
- Art Director Speranza Casillo
- Executive Producer Ashish Varghese
- Creative Creative Officer Firas Medrows
- Senior Producer Ashwin Menon
- Art Director Jad Ezzi
- Production Designer Sarah Issa
- Executive Producer Maarouf Bekdash
- DP Lara Perotte
- Editor James F Coton
- Editor David Zavadescu
- Editing Ali Salloum
- Post Producer Dina Kreik
- Post Producer Luana Chaptini
- Color Marc Morato
In collaboration with Fred & Farid, Pepsico energy drink brand STING unveils this region-wide creative platform, representing Gen Z night culture across Lebanon, Saudi Arabia, Iraq, the UAE, Algeria, Jordan and Libya.
The campaign, titled By Day We Obey, At Night We Let Go (مولعين الليل في) and directed by James F Coton through Vibe Content Creators, maps a living ecosystem of artists, crews, and audiences reshaping MENA’s cultural identity after dark.
Blending live action, GoPro footage, VHS-inspired textures and AI-generated elements by [Ai]magination, the high-energy, stylised film positions STING as a catalyst for transformation and self-expression.
