Stigma of being a male nurse confronted in NHS spot

Once again created by MullenLowe London, and this time directed by Dan Emmerson through Somesuch, this 60-second spot zeros in on the fact that a 2018 NHS study found only 1 in 10 nurses were men.

The study revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. The Men in Nursing campaign seeks to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, the ad proudly displays the incredible work men do every day across nursing roles in the NHS.

“This latest work for the NHS shows the strength of the We are… campaign, demonstrating how it can flex across different roles within the NHS," said Mark Elwood, Executive Creative Director at MullenLowe. "The brief was slightly different from previous campaigns, this time requiring more attitude and energy to confront the stereotypical views of what it means to be a male nurse. We found the music track early which helped with the edit and voiceover. We’re hoping it will help make a difference and encourage young men to consider a job in the NHS.”