Stephen Tobolowsky Lay's it on thick for Groundhog Day

Lays – Happy Groundhog Lay’s

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Agency Maximum Effort/Los Angeles
Production Company Really Original
Director Oren Brimer

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Credits

powered by

Agency Maximum Effort/Los Angeles
Production Company Really Original
Director Oren Brimer
Talent Stephen Tobolowski
Talent

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Despite being a nearly 200-year-old tradition, one mention of Groundhog Day to most makes them think of one thing: time-loops.

The narrative device that forms the backbone of the 1993 Bill Murray comedy is now so synonymous with the film that the event's name is shorthand for oft-repeated actions, so it stands to reason that it should be used to devilish delight in Lay's ad-break takeover, bombarding ABC on Friday, February 2nd.

Starring Stephen Tobolowsky (aka the original film's Ned Ryerson), Happy Groundhog Lay’s is an 8-spot epic, in which our increasingly confused character is drawn into the same chat with a supermarket cashier (It’s Always Sunny in Philadelphia's Artemis Pebdani) in an ever-more hopeless spiral.

Created by Maximum Effort, Ryan Reynolds' creative shop, and Jimmy Kimmel's Kimmelot, and directed by Oren Brimer through Really Original, this smart series of executions not only draws crowd-pleasing smiles from its casting and clever timing, but also does a cracking job of demonstrating the endless flavours the snack-brand has to offer.

“Creativity is at the core of everything we do at Frito-Lay and that allows us to bring fun ideas to life over, and over, and over again.” said Chris Bellinger, Chief Creative Officer, Frito-Lay. “We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day.”

“Creativity is at the core of everything we do at Maximum Effort and that allows us to bring fun ideas to life over, and over, and over again.” said Ryan Reynolds, Co-Founder, Maximum Effort. “We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day.”

“Creativity is at the core of everything we do at Kimmelot and that allows us to bring fun ideas to life over, and over, and over again.” said Jimmy Kimmel. “We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day.”

“Creativity is at the core of everything we do at ABC and that allows us to bring fun ideas to life over, and over, and over again.” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “We are excited to entertain our consumers with an unconventional series of custom spots that play on the theme of an iconic film and day.”