Stella's stars embrace the summer
A new campaign for Stella Artois features a La La Land-esque music video with appearances by Liev Schreiber, Blake Griffin and Eva Longoria.
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Credits
powered by
- Agency Pereira & O'Dell/New York
- Production Company PRETTYBIRD
- Director Paul Hunter
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Credits
powered by
- Agency Pereira & O'Dell/New York
- Production Company PRETTYBIRD
- Director Paul Hunter
- Chief Creative Officer Rob Lambrechts
- Copywriter Anjali Rao
- Creative Chairman PJ Pereira
- Executive Creative Director Nick Sonderup
- Executive Producer Veronica Beach
- Senior Art Director Camilo Ruano
- Senior Producer Bridget Pierce
- Executive Producer Winslow Bright
- Music Supervisor Search Party Music
- Executive Producer Kerstin Emhoff
- VFX Company MPC/Los Angeles
- Creative Director Eduardo (Alvin) Cruz
- Executive Producer Camila De Biaggi
- Producer Anna Kravtsov
- Audio Mix Heard City
- Executive Producer Sasha Awn
- Audio Mixer Philip Loeb
- VFX Supervisor Tim Crean
- Editing Company Cosmo Street/New York
- Executive Producer Maura Woodward
- Head of Production Luiza Naritomi
- Editor Lawrence Young
- Assistant Editor Joshua Berger / (Editor)
- Assistant Editor Jared Zygarlicke
- Producer William Green
- DP Matt Lloyd / (DP)
Credits
powered by
- Agency Pereira & O'Dell/New York
- Production Company PRETTYBIRD
- Director Paul Hunter
- Chief Creative Officer Rob Lambrechts
- Copywriter Anjali Rao
- Creative Chairman PJ Pereira
- Executive Creative Director Nick Sonderup
- Executive Producer Veronica Beach
- Senior Art Director Camilo Ruano
- Senior Producer Bridget Pierce
- Executive Producer Winslow Bright
- Music Supervisor Search Party Music
- Executive Producer Kerstin Emhoff
- VFX Company MPC/Los Angeles
- Creative Director Eduardo (Alvin) Cruz
- Executive Producer Camila De Biaggi
- Producer Anna Kravtsov
- Audio Mix Heard City
- Executive Producer Sasha Awn
- Audio Mixer Philip Loeb
- VFX Supervisor Tim Crean
- Editing Company Cosmo Street/New York
- Executive Producer Maura Woodward
- Head of Production Luiza Naritomi
- Editor Lawrence Young
- Assistant Editor Joshua Berger / (Editor)
- Assistant Editor Jared Zygarlicke
- Producer William Green
- DP Matt Lloyd / (DP)
This new campaign from Pereira O'Dell New York embraces the summer with some neat choreography and a series of US stars dancing up a storm.
Called You’re Never Too Far From The Life Artois, the campaign involved a remote shoot, with Stella being one of the first brands to get a permit to shoot in San Francisco and Los Angeles. The campaign was pre-launched with an audio series on YouTube called Daydreaming in The Life Artois, for which stars of American literature, such as Anu Valia and Shalom Auslander, wrote short stories about a summer worth savouring.
Set to a romantic rendition of the song Daydream, reimagined by indie folk singer M. Ward, the music video, directed by Paul Hunter through PRETTYBIRD, features Liev Schreiber, Blake Griffin, Eva Longoria, as well as everyday people, and shows what can happen when people embrace the summer version of themselves.
Stella Artois – Summer Anthem 15
Stella Artois – Summer Anthem 30
Stella Artois – Summer Anthem Sunbathing
