Stanton Optical Campaign Takes On The Absurdity Of Designer Eyewear

Stanton Optical is taking on the ridiculously overpriced world of designer eyeglasses in their newest campaign, “Designer Looks Without the Drama.” Created by Boulder, Colorado-based creative agency Grenadier, the campaign pokes fun at the cartel-like optical industry and absurdly overpaid frame designers.

Florida-based Stanton Optical partnered with Grenadier to increase awareness of their disruptor brand as a fresh alternative in the optical space and drive traffic to their 85 nationwide stores. Beyond working directly with designer eyewear manufacturers to offer lower cost frames,  Stanton Optical is also bringing in-house optical labs and telemedicine exams to the majority of their storefronts, upending the the current optical healthcare model.

"While we're passionate about eye care, others in our industry might view it as a less fun, even boring, space to develop creative,” said Daniel Stanton, CEO of Stanton Optical, “Grenadier embraced the challenge to find the perfect message to explain our fast-growing brand.”

In the spots, we are introduced to the world of Macula, an infamous megalomaniacal designer of haute couture eyewear who throws childlike tantrums and treats his taxidermied dog better than his staff—he is the embodiment of the old regime.

In addition to TV and online video, the campaign extensions include print, direct mail, in-store POP, digital display (mobile and desktop) and OOH in all Stanton Optical and My Eyelab markets across the country. The campaign will run through the end of the year.

"At Grenadier, we specialize in working with entrepreneurial brands. Stanton has the potential to be a game-changer for the industry and we couldn't be more excited to launch this campaign with them." said Wade Paschall, Partner & Creative Director of Grenadier.

The spot was directed by Clay Williams and produced by Community Films.