Rodeo Show’s Alec Sutherland Reconnects Families For Depend

Venice Beach-based production company Rodeo Show director Alec Sutherland reunites families with real stories about people re-discovering their lives for Depend out of Organic, Inc.

The campaign shines a light on family members reconnecting and making up for lost time after seclusion in the wake of the self doubt that came with dealing digestive health issues. In the :30 spot “Sadie’s Story,” Sutherland illustrates a mother honestly speaking out about the digestive issues that led her to skip out on meaningful family outings, causing an emotional strain on her family’s dynamic. She found a transformative solution with Depend that allowed her to re-claim her lifestyle and confidently be active with her daughter and husband once again.

The campaign also includes the :30 “Jim’s Story” that portrays the emotional narrative of a father whose health issues led him to fall into a depression and stray away from his treasured father-daughter camping trips. Ending on a positive note, the spot concludes with Jim picking up where his life left off, embarking on a camping trip alongside his family.

The spots are being shown on Depend’s website and social channels, and are part of a larger campaign that aims to spark confidence in people to rediscover their lives and reconnect with the people they’ve been missing.