Standard Chartered’s sweet fable of fandom
The banking giant celebrates a decade of sponsoring Liverpool Football Club with an affecting portrait of a devoted footie fan.
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Credits
powered by
- Agency TBWA/Singapore
- Production Company Sixtoes
- Director Rollo Jackson
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Credits
powered by
- Agency TBWA/Singapore
- Production Company Sixtoes
- Director Rollo Jackson
- Production Service Sugar Free TV
- Editing Whitehouse Post/London
- Post Production Time Based Arts
- Post Production Heckler
- Sound Design Song Zu Singapore
- Music Supervision theodore
- Music Supervision Wake The Town
- Executive Producer Haydn Evans
- Executive Producer Ryan Shanholtzer
- Executive Producer Scott O'Donnell
- Producer Tom Gardner
- Production Manager Maddy Perkins
- Production Designer Sami Khan
- DP Bobby Shore
- Editor Ryan Boucher
- Colourist Simone Grattarola
- Flame Artist Pedro Santos
- Flame Artist Sascha Schmidt
- Sound Designer Peter Duffy
- Exec Sound Producer Donny Pereira
- Sound Designer Head Damian Waddell
- Music Supervisor Arnold Hattingh
- Music Supervisor Harley Beckmann Hawksley
- Exec Producer Richard Mayo Smith
Credits
powered by
- Agency TBWA/Singapore
- Production Company Sixtoes
- Director Rollo Jackson
- Production Service Sugar Free TV
- Editing Whitehouse Post/London
- Post Production Time Based Arts
- Post Production Heckler
- Sound Design Song Zu Singapore
- Music Supervision theodore
- Music Supervision Wake The Town
- Executive Producer Haydn Evans
- Executive Producer Ryan Shanholtzer
- Executive Producer Scott O'Donnell
- Producer Tom Gardner
- Production Manager Maddy Perkins
- Production Designer Sami Khan
- DP Bobby Shore
- Editor Ryan Boucher
- Colourist Simone Grattarola
- Flame Artist Pedro Santos
- Flame Artist Sascha Schmidt
- Sound Designer Peter Duffy
- Exec Sound Producer Donny Pereira
- Sound Designer Head Damian Waddell
- Music Supervisor Arnold Hattingh
- Music Supervisor Harley Beckmann Hawksley
- Exec Producer Richard Mayo Smith
Ranked last year as the world’s eighth most valuable football club, Liverpool boasts a global fanbase of around 700 million. This charming film created by TBWA Singapore and directed by Rollo Jackson, focuses on just one of them – a young girl growing up in Liverpool devoted to The Reds.
Produced by Sixtoes, the film, A Liverpool Story, follows the highs, lows, and general sense of community fostered by footie team allegiance. It takes a nice twist on the lad-centric culture of the game by opening with the girl about to perform a ballet on stage, waiting in the wings, lined up with other dancers in a football tunnel-like space.
The spot features local Liverpudlians and city landmarks including the Anfield stadium. It’s set to LFC’s famous anthem You'll Never Walk Alone, recorded by music producer and singer Astraea. Proceeds from the song’s Spotify streaming will go to Standard Chartered’s charity Futuremakers.
The tagline refers to the #StandRed movement, a call to unite global LFC fans in support of the Club that was launched by the bank in 2018.
