STAMMA wants its voice to be heard

Created by VMLY&R London and film collective Acid News, this humorous film, called Not Just One Day, follows the inner monologue of someone who doesn’t really believe in petitions.

They won't, the voice over says, stop billionaires "flying giant, metal penises into space", or "make rent, or sea levels go down". The one exception is the new petition from STAMMA, which provides a focused and actionable change. 

The film is voiced by a long-standing member of STAMMA, Paul Roberts, who has never been contracted for voiceover work before and, in addition to the film, STAMMA has released a series of interviews asking people when was the first or last time they saw someone on TV who stammered, or when they saw someone on TV who wasn’t talking about their own stammer, making it the focus of the conversation. 

Between 50-70 million people around the world stammer, including the President of the USA. 8% of children will stammer at some point in their lives, and between 1-3% of adults say that they stammer. Yet, in the media, stammering is rarely heard and when it is, the person’s stammer is often portrayed in a negative light or to comedic effect. 

“I can’t remember the last time I heard someone stammer in popular culture without it being their defining trait," said Daniel Liakh, Creative at VMLY&R London. "So, when STAMMA called, I got excited. Then, as a man in his mid-twenties, I thought about how much I hate petitions. So, we made a film about the overpromise of most petitions and how the humble and simple ask from STAMMA’s digital piece of paper will actually make a big difference.”