Stagecoach busts out a boss bop
Chief's Chris Cottam and a cast of money-savvy students unleash a banging earworm for this new campaign from Supersonic.
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Credits
powered by
- Agency Supersonic
- Production Company Chief/Manchester
- Director Chris Cottam
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Credits
powered by
- Agency Supersonic
- Production Company Chief/Manchester
- Director Chris Cottam
- Executive Creative Director Don McGrath
- Producer Nick Crossley
- Post Producer Willem Wyatt
- Editor Ian Mclaughlin
- Colorist Paul Willis
- VFX Artist Jack Lynch
- VFX Artist Prateek Mathur
- Music Rob J Madin
- Creative Director Ben Bateson
- Producer Cat Cronin
- Strategy Brad Hill
- Marketing Harriet Hughes-Payne
- Brand Manager Jaeger Rowland
- Director of Digital Lauren Williams
Credits
powered by
- Agency Supersonic
- Production Company Chief/Manchester
- Director Chris Cottam
- Executive Creative Director Don McGrath
- Producer Nick Crossley
- Post Producer Willem Wyatt
- Editor Ian Mclaughlin
- Colorist Paul Willis
- VFX Artist Jack Lynch
- VFX Artist Prateek Mathur
- Music Rob J Madin
- Creative Director Ben Bateson
- Producer Cat Cronin
- Strategy Brad Hill
- Marketing Harriet Hughes-Payne
- Brand Manager Jaeger Rowland
- Director of Digital Lauren Williams
It's tough to make taking the bus seem a) a choice and b) fun, but somehow the creative team at Supersonic have managed the impossible with this storming spot for Stagecoach.
Following the antics of four excitable students as they attempt a bit of money-saving transport, Chris Cottam's film, shot through Chief, presents relatable scenarios with energy and stylish vigour; relishing in deliberately lo-fi visuals which add to the sense of anarchy.
The real star, however, is the insatiably earwormy tune that gives BUSSED IT BOSSED IT its snappy title. Written by musician/comedian Chris Cottam (aka Brett Domino), the song's witty lyrics, complimented by the cast's enthusiastic performances, make the whole thing unforgettable.
