Squarespace's sell regeneration
Juan Cabral directs a stylish demonstration of the types of businesses that benefit from a Squarespace facelift.
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Credits
powered by
- Agency Client Direct
- Production Company MJZ/USA
- Director Juan Cabral
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Credits
powered by
- Agency Client Direct
- Production Company MJZ/USA
- Director Juan Cabral
- President/Executive Producer David Zander
- Executive Producer Noah Goldsmith
- Producer Nicolas Abelovich
- Production Designer Shane Valentino
- Music & Sound Design Q Department
- Editorial Company Final Cut/New York
- Managing Director Justin Brukman
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Editor Daniel Sherwen
- NYC Assistant Editor Hannah Wederquist-Keller
- VFX, Color, & Finishing Parliament VFX
- VFX Supervisor Paul O'Shea
- Executive Producer Lexi Stearn
- Audio Post Heard City
- Managing Partner Gloria Pitagorsky
- Sound Designer & Mixer Evan Mangiamele
- Head of Production Jackie James
- Executive Producer Liana Rosenberg
- Senior Producer B Munoz
- Producer Nick Duvarney
- Color Rare Medium
- Colorist Mikey Rossiter
- Executive Producer Heath Raymond
- In-House Creative Team
- Chief Creative Officer David Lee
- Creative Ben Hughes
- Creative Director Mathieu Zarbatany
- Art Director Gina Kim
- Senior Copywriter Niamh Grunfeld
- Executive Producer Wes Falik
- DP Alwin Kuchler
- Head of Production Erica Kung
- Design Director Satu Pelkonen
- Design Leads Albert Chang
- Senior Designer Ryan Carrel
- Photographer Craig Reynolds
- Production Designer Alexandra Tutelian
- Senior Producer Jamie Nagler
Credits
powered by
- Agency Client Direct
- Production Company MJZ/USA
- Director Juan Cabral
- President/Executive Producer David Zander
- Executive Producer Noah Goldsmith
- Producer Nicolas Abelovich
- Production Designer Shane Valentino
- Music & Sound Design Q Department
- Editorial Company Final Cut/New York
- Managing Director Justin Brukman
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Editor Daniel Sherwen
- NYC Assistant Editor Hannah Wederquist-Keller
- VFX, Color, & Finishing Parliament VFX
- VFX Supervisor Paul O'Shea
- Executive Producer Lexi Stearn
- Audio Post Heard City
- Managing Partner Gloria Pitagorsky
- Sound Designer & Mixer Evan Mangiamele
- Head of Production Jackie James
- Executive Producer Liana Rosenberg
- Senior Producer B Munoz
- Producer Nick Duvarney
- Color Rare Medium
- Colorist Mikey Rossiter
- Executive Producer Heath Raymond
- In-House Creative Team
- Chief Creative Officer David Lee
- Creative Ben Hughes
- Creative Director Mathieu Zarbatany
- Art Director Gina Kim
- Senior Copywriter Niamh Grunfeld
- Executive Producer Wes Falik
- DP Alwin Kuchler
- Head of Production Erica Kung
- Design Director Satu Pelkonen
- Design Leads Albert Chang
- Senior Designer Ryan Carrel
- Photographer Craig Reynolds
- Production Designer Alexandra Tutelian
- Senior Producer Jamie Nagler
It's hardly surprising that Squarespace, a company that prides itself on the ease at which customers can design stylish websites, would create an ad that is gorgeously designed and stylish.
However, with their latest execution from MJZ's Juan Cabral, Designed to Sell, the company has outdone itself on a prettiness front, creating a clever representation of the site-building process with intricate typography and art direction.
Coupling a clever tool-demonstration concept from the in-house creative team with Cabral's gloriously calm and collected pacing, this gentle spot makes the hard sell easy to swallow.
