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Squarespace – Scuba

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Making a business decision can have life-changing repercussions, but it's not often that the results of your decisions are felt as rapidly as those displayed in Squarespace's new campaign.

Titled Change Your World, the new work takes individuals with singular interests - baking, scuba, and bodybuilding - and sees the world around them transform as they build their dream site. 

Shot with verve and vigour by duo Vania & Muggia [ Vania Heymann and Gal Muggia], the spots give audiences a poetic snapshot of decisive actions; be it fast-baking croissants or fast-bulging biceps.

With a delightful focus on in-camera trickery, the Iconoclast directors go all-out in their playful exploration of the scenarios, resulting in a delightfully madcap and endlessly endearing trio of films.

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