M87 ditches MVs for TVCs
A young woman can’t get the French rap brand’s new track out of her head in an unusual TV commercial teasing the song's launch.
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Credits
powered by
- Agency DAT-WAY
- Production Company DAT-WAY
- Director Mathias Pardo
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Credits
powered by
- Agency DAT-WAY
- Production Company DAT-WAY
- Director Mathias Pardo
- Sound The Studio
- Executive Creative Director Remi Campet
- Art Director Bertrand Poncelet
- Executive Producer Remi Campet
- Line Producer Bouchra Bououf
- DP Marco Graziaplena
- Editor Gabriel Kaluszynski
- Colorist Alexis Muller
- Sound Engineer Nolan Fellahi
- Sound Designer Raphael Fruchard
Credits
powered by
- Agency DAT-WAY
- Production Company DAT-WAY
- Director Mathias Pardo
- Sound The Studio
- Executive Creative Director Remi Campet
- Art Director Bertrand Poncelet
- Executive Producer Remi Campet
- Line Producer Bouchra Bououf
- DP Marco Graziaplena
- Editor Gabriel Kaluszynski
- Colorist Alexis Muller
- Sound Engineer Nolan Fellahi
- Sound Designer Raphael Fruchard
While collaborations between brands and music artists are increasingly common, it’s far rarer to see a musician advertising their own music in a traditional TV commercial.
Yet, this is the bold move taken by mysterious French rap brand M87, in partnership with the creative agency Dat-Way.
Directed by Mathias Pardo through DAT-WAY, the film portrays a young woman completely obsessed by M87’s new drill track L’Oseille, as she wakes up to listen to it in the morning, incessantly repeating its lyrics throughout her day, much to the annoyance of the people around her.
