Sprite's refreshing sips of animated madness
Wieden + Kennedy São Paulo's Stay Fresh campaign for the beverage produces micro-moments of cartoon fizzy fun.
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Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Rafael Melo
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Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Rafael Melo
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Copywriter Rafael Melo
- Art Director Felipe Paiva
- Art Director Jose Ferraz
- Producer Regiani Pettinelli
- Producer Thais Bonizzi
- Director Wieden + Kennedy/Sao Paulo
- Director Wieden + Kennedy/Sao Paulo
- Executive Director Wieden + Kennedy/Sao Paulo
- VFX Producer Wieden + Kennedy/Sao Paulo
- Editor Wieden + Kennedy/Sao Paulo
- Editor Wieden + Kennedy/Sao Paulo
- Sound Design/Audio Post Evil Twin Music/Brazil
- Post Joint Editorial (In-House at Wieden + Kennedy)
- Colorist Acauan Pastore
Credits
powered by
- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Rafael Melo
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Copywriter Rafael Melo
- Art Director Felipe Paiva
- Art Director Jose Ferraz
- Producer Regiani Pettinelli
- Producer Thais Bonizzi
- Director Wieden + Kennedy/Sao Paulo
- Director Wieden + Kennedy/Sao Paulo
- Executive Director Wieden + Kennedy/Sao Paulo
- VFX Producer Wieden + Kennedy/Sao Paulo
- Editor Wieden + Kennedy/Sao Paulo
- Editor Wieden + Kennedy/Sao Paulo
- Sound Design/Audio Post Evil Twin Music/Brazil
- Post Joint Editorial (In-House at Wieden + Kennedy)
- Colorist Acauan Pastore
There's something joyously freeing about animation - the blank canvas (or monitor) offering up a world of imaginative possibilities.
Seemingly letting such creative forces loose, in quick succession, is this hilarious collection of Stay Fresh micro-commercials for Sprite from Wieden + Kennedy São Paulo.
Helmed by Joint (in-house at the agency) directors Felipe Paiva, José Ferraz and Rafael Melo, in design collaboration with several multidisciplinary artists from around the world including Marc Tudisco, Yeye Weller, Felms and London studio Yumyum, the 'Fresh Drops' take on many forms and disciplines, whilst scooting in and out of the mind in seconds.
Fizzing with humour and creative thinking, we're happy to pop these 'content pills' as they drop during the brand's São Paulo and Rio rush hour takeover.
