Sprite celebrates a pride that transcends LGBTQ+ marches
Created in partnership with the LGBT Federation of Argentina, Sprite has created a new campaign that puts a focus on pride in a wider context.
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Credits
View on- Agency Santo/Buenos Aires
- Chief Creative Officer Maxi Itzkoff
- Copywriter Maxi Itzkoff
- Executive Creative Director/ Art Director Juan Ignacio Etchanique
- Producer Leandro Sussman
- Producer Ella Sercovich
- Music & Sound Design Bamba Music
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Credits
powered by- Agency Santo/Buenos Aires
- Chief Creative Officer Maxi Itzkoff
- Copywriter Maxi Itzkoff
- Executive Creative Director/ Art Director Juan Ignacio Etchanique
- Producer Leandro Sussman
- Producer Ella Sercovich
- Music & Sound Design Bamba Music
Launched in time for the Pride parade in Argentina, which took place this past weekend, this spot, created by Santo Buenos Aires, focusses on the feeling that a family member has when someone they love chooses the path of freedom.
Directed by Pucho Mentasti and Nicolás Puenzo through La Sagrada Familia, the campaign is part of the platform #YouAreNotAlone (#NoEstasSolo), which has the objective of connecting young people so that they can unite through different topics that are relevant to them.
