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Coca Cola – Pride

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Launched in time for the Pride parade in Argentina, which took place this past weekend, this spot, created by Santo Buenos Aires, focusses on the feeling that a family member has when someone they love chooses the path of freedom.

Directed by Pucho Mentasti and Nicolás Puenzo through La Sagrada Familia, the campaign is part of the platform #YouAreNotAlone (#NoEstasSolo), which has the objective of connecting young people so that they can unite through different topics that are relevant to them. 

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