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Spotify's musical memory
In a stylish spot, the music streaming service spotlights how songs can take us back to specific moments in our lives.
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Credits
powered by
- Agency Machine_/Cape Town
- Production Company Dare Content
- Director Monde Gumede
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Credits
powered by
- Agency Machine_/Cape Town
- Production Company Dare Content
- Director Monde Gumede
- Chief Creative Officer Peter Little
- Group Executive Creative Director Jabulani Sigege
- Senior Art Director Mantwa Toka
- Copywriter Thato Mogale
- Director Monde Gumede
Credits powered by
Credits
powered by
- Agency Machine_/Cape Town
- Production Company Dare Content
- Director Monde Gumede
- Chief Creative Officer Peter Little
- Group Executive Creative Director Jabulani Sigege
- Senior Art Director Mantwa Toka
- Copywriter Thato Mogale
- Director Monde Gumede
In this soulful spot, created by Machine_ and directed by Monde Gumede through Dare Content, music streaming platform Spotify portrays how the music we listen to becomes the soundtrack to different stages of our lives.
A compilation of artfully-shot scenes show a diverse cast of characters frozen in time, replaying specific moments or memories associated with a certain song.
The film is brought to life by cleverly-crafted touches, from nifty camera angles and time lapses to freeze-frame visual effects.
