Spectrum Monsters Expose Evil Ways Of Competitors In New Ads From Something Different
Spot directed By David Shane.
The latest commercials in Spectrum’s acclaimed Monsters campaign are created by Something Different and directed by O Positive’s David Shane.
This time, the evil pals - Werewolves, Mummy, Vampire and Ventriloquist – are enjoying burgers and beers in “BBQ.” The Monsters chat at a poolside barbeque, arriving at revelations about the horrors of DirecTV’s automatic $99 service charges and the wonder of burgers with cheese already inside the patties. Another spot, “Gaming,” features the Vampire family exposing the horrors of bandwidth troubles and slow Internet from the Phone Company. Mr. Vampire sidesteps Mrs. Vampire’s wishes to stop gaming night and get offline so she can work, so he can retain his title of ‘cool Dad.’
“I think the work is better now than ever,” David Shane says. “We just came off the strongest round. Part of it is having the luxury of writing for established characters and cast we get to know better with every round. It's like having a little rep company of amazing actors. And part of it is having a cool client who is increasingly comfortable with pushing the campaign. One thing we do that I don't think many people do - and this was Tommy Henvey’s idea -- is table reads with the actors a few days before we shoot. So we hear the scenes, we hear the shape and flow of them, we hear what's working, what's not; we workshop them so when we get to the set we're ahead of the game.”
The ongoing campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.
