Special Olympics Latin America tells a tale of inspiration

Special Olympics Latin America – The Same Blood

Credits

Agency VMLY&R Mexico
Production Company CATATONIA
Director Carlos (Hari) Sama

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Credits

Agency VMLY&R Mexico
Production Company CATATONIA
Director Carlos (Hari) Sama
Global Chief Creative Officer Debbi Vandeven
Chief Executive Officer Hector Fernandez
Chief Creative Officer Alexis Ospina
Creative Director Rodrigo Casas
Copywriter Rodrigo Casas

Producer Violeta Lopez
Executive Producer Manolo Cedillo
Music Vieja Records
Post Daniela Balcazar
Sound Look As Audio
Creative Director Luis Madruga Enriquez
DP Santiago Sanchez
Editor Daniel Balleza

Sound Designer Gabriel Sosa
Colorist Kaza De Wong
Post Producer Nancy Bravo

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With beautiful black and white photography, The Same Blood is an inspirational tale from VMLY&R Mexico, following a young boy motivated to take up judo, which has a delightful twist when it's revealed that his father has been competing for the Special Olympics Latin America.

Released on the International Day of Sport for Development and Peace (April 6th), the spots' heart-warming success story coupled with stunning imagery, filmed by Catatonia and director Hari Sama, makes for a delightful watch.