Spanish Lottery spots share a wealth of feeling

These four beautifully acted dramas were made with Contrapunto BBDO and produced by argentinacine and Pueblo Films. In each story, a bounty of human generosity is indicated by the small gesture of including someone in a Christmas lottery ticket syndicate. 

In Ex-daughter-in-law, directed by Rafael López Saubidet and Andrés Salmoyraghi, a grandfather pays a visit to his son’s ex-wife explaining that he’s decided to include her in his tradition of buying lottery tickets for family members, as he feels she’s still part of the clan. 

Directed by the same duo, Warden sees a kindly hospital porter take pity on one of his patients, a woman who’s missed the chance to get involved in the hospital’s Christmas lottery syndicate, but feels gloomy about future prospects anyway. Sharing his ticket with her, he encourages her to look forward and not lose hope.  

In Retirement, directed by Augusto Giménez Zapiola, a daughter who is taking over the family business from her dad understands his reluctance to let go of his life's work and finds a genius lottery-themed way to make him feel part of things. 

In Son-in-law, from the same director, a father reluctant to include his daughter’s new bloke in his traditional Christmas lottery ticket giftings is finally persuaded, by the lad’s own generosity, to do the right thing and bring him into the fold.