Spa promotes a dose of nothing
The Belgian water brand advocates the health benefits of taking a completely empty pill several times a day.
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Credits
powered by
- Agency Happiness/Vilvoorde
- Production Company In-House at Agency
- Director Simon Schuurman
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Credits
powered by
- Agency Happiness/Vilvoorde
- Production Company In-House at Agency
- Director Simon Schuurman
- Chief Creative Officer Karen Corrigan
- Chief Creative Officer Geoffrey Hantson
- Executive Creative Director Philippe Fass
- Creative Content Director Lode Vochten
- Copywriter Stéphane Opdenbosch
- Head of Design Dries Lauwers
- HP Bart Vande Maele
- Head of Production Arthur De Wachter
Credits
powered by
- Agency Happiness/Vilvoorde
- Production Company In-House at Agency
- Director Simon Schuurman
- Chief Creative Officer Karen Corrigan
- Chief Creative Officer Geoffrey Hantson
- Executive Creative Director Philippe Fass
- Creative Content Director Lode Vochten
- Copywriter Stéphane Opdenbosch
- Head of Design Dries Lauwers
- HP Bart Vande Maele
- Head of Production Arthur De Wachter
This clever campaign created and produced by FCB agency Happiness, promotes the Placeb'eau pill, which ultimately proves to be not about the ‘medicine’ itself, but about the glass of water you’re having with it.
The hero film, directed by Simon Schuurman, is a cheeky way of reminding and encouraging all Belgians to drink more water, especially if it is from Spa, the small Belgian village where you can find the source of the Spadel brand's pure and healthy H2O.
Geoffrey Hanston, CCO of Happiness commented: "Two out of three Belgians don’t drink enough water. So, how can you get a pill-obsessed population to drink more? By designing a pill of course. So we advise all Belgians to take a Placeb’eau pill eight times a day with a glass of water. There’s nothing in the pill, but it’s obviously all about the eight glasses.”
The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website.
