Spa promotes a dose of nothing

Spadel Spa Water – Placeb'eau

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Agency Happiness/Vilvoorde
Production Company In-House at Agency
Director Simon Schuurman

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Credits

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Agency Happiness/Vilvoorde
Production Company In-House at Agency
Director Simon Schuurman
Chief Creative Officer Karen Corrigan
Chief Creative Officer Geoffrey Hantson
Executive Creative Director Philippe Fass
Creative Content Director Lode Vochten
Copywriter Stéphane Opdenbosch

Head of Design Dries Lauwers
HP Bart Vande Maele
Head of Production Arthur De Wachter

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This clever campaign created and produced by FCB agency

Happiness, promotes the View Placeb'eau on
Placeb'eau pill, which ultimately proves to be not about the ‘medicine’ itself, but about the glass of water you’re having with it.

The hero film, directed by

Simon Schuurman, is a cheeky way of reminding and encouraging all Belgians to drink more water, especially if it is from Spa, the small Belgian village where you can find the source of the Spadel brand's pure and healthy H2O.

Geoffrey Hanston, CCO of Happiness commented: "Two out of three Belgians don’t drink enough water. So, how can you get a pill-obsessed population to drink more? By designing a pill of course. So we advise all Belgians to take a Placeb’eau pill eight times a day with a glass of water. There’s nothing in the pill, but it’s obviously all about the eight glasses.”

The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website.