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adidas' pulsing Humanrace film
Somesuch director Duncan Loudon directs a striking split-screen montage for the Pharrell Williams collab.
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Credits
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- Production Company Somesuch
- Director Duncan Loudon
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Credits
powered by
- Production Company Somesuch
- Director Duncan Loudon
- Editing Trim
- Post Production/VFX Electric Theatre Collective
- Producer Craig Dixon
- Executive Producer Tash Tan
- HP Georgina Filmore
- DP Krzysztof Trojnar
- Production Designer Luke Moran-Morris
- Producer Polly Kemp
- Editor Ben Elkaim
- VFX Producer Oscar Wendt
- Colorist Connor Coolbear
- Creative Assistant Chloe Slattery
- Producer Isla Gordon Crozier
Show full credits
Credits powered by
Credits
powered by
- Production Company Somesuch
- Director Duncan Loudon
- Editing Trim
- Post Production/VFX Electric Theatre Collective
- Producer Craig Dixon
- Executive Producer Tash Tan
- HP Georgina Filmore
- DP Krzysztof Trojnar
- Production Designer Luke Moran-Morris
- Producer Polly Kemp
- Editor Ben Elkaim
- VFX Producer Oscar Wendt
- Colorist Connor Coolbear
- Creative Assistant Chloe Slattery
- Producer Isla Gordon Crozier
Pharrell Williams is no stranger to rhythm, so it's pleasing to see that this promo for his Humanrace collab with adidas is a beat-driven montage of athletic preparation.
Directed by Duncan Loudon through Somesuch and developed by Jonny Lu Studios, NMD S1 MAHBS sees a collection of trainer-sporting youngsters drum up anticipation for an upcoming endeavour, presented in splitscreen.
Key to the film's success is the frenetic, heartbeat edit job from Trim's Ben Elkaim, the shots mirroring the building soundscape to create something pulsatingly memorable.
