SourceEcreative Takes 'Presents' To Mumbai

Last week, a collection of the biggest and brightest in Mumbai’s advertising scene worked their way to The Club to check out SourceEcreative’s latest ‘Presents’ screening. Following on from the successful Italian trip in January, the latest showcase saw an hour’s worth of top-notch short-form work from signed and unsigned directors.

Introduced by SourceEcreative MD James Straker and Account Manager Attilio Gianfrancesco, the night housed a mixture of promos, narrative shorts and experimental pieces from around the world. Amongst the delights enjoyed by the audience were Nabil's amazing 'Higher' for Just Blaze x Baauer x Jayz, Henry & Aaron's fantastic PSA 'Set Yourself Free' and Doug Bayne’s brilliant Terry Gilliam-inspired ‘Elegant Gentleman's Guide To Knife Fighting’.

Roopak Saluja, Founder & Managing Director at Bang Bang Films, was thrilled with the event: "Thank you, SourceEcreative, for sharing an extremely well curated set of work and talent. Stellar initiative and of much utility to the production business given the shift in film content from 30 seconds to short formats."

Genesis Films' Natasha Malhotra was similarly impressed: "Personally I've been a huge fan of Source E Creative from the time I was introduced to them at Bang Bang Films. They draw their credibility from their quality of service and resourcefulness. A platform to showcase talent, their initiative to introduce work of various directors was impressive. Our very warm hosts presented an eclectic batch of work some we could well relate to and some which were artistically driven. Overall intriguing work. Thank you Source E for a fun evening :)"

You can see what all of the fuss was about by checking out the photos on our Facebook page and watching all of the films via this link.