Nivea and AKQA in quest for ultimate intern

AKQA and Nivea are on the hunt for the next creative superstar. Using social media platform Instagram and the hashtag #INTERNGRAM, would-be creatives are offered the chance to compete for a paid, six-month position training with AKQA – plus a potential dream job at the end of it.   

Aspiring creatives have the challenge of making an image or video that shows either their creativity, confidence or pace, which is to be submitted via Instagram. They are then asked to spread the word about their entry and the initiative on social media platforms using the hastags #NIVEA & #INTERNGRAM to get the entry seen by the judges.

Judging the entries will be Ian Wharton, creative director at AKQA; Emily Biddle, resourcing consultant at Nivea’s parent company, Beiersdorf; David Coombs, strategy director for AKQA; Matt Marlow, Digital Marketing Manager at Beiersdorf; and Karen Boswell, #INTERNGRAM programme lead.

The project marks the first time that a company has used a social media platform as the entire mechanic behind recruitment. Once campaigns have been entered via Instagram, they will be added to a customised and responsive Tumblr hub that heroes and scores the entries. Social media channels will also be used to set new challenges and to create awareness about the campaign.

To find out more and to see the current entries click here