VisitBritain reveals the sounds of Great Britain

Despite the widespread flooding still plaguing much of the UK, VisitBritain has launched a global television and digital campaign in an attempt to lure more visitors to the country.

Created by Rainey Kelly Campbell Roalfe/Y&R, the interactive marketing push aims to capture the sound of the nation. The television spot features a soundtrack based on Rudimental’s hit song Feel the Love, although this time created using sounds that are unique to Britain. The new version of the song includes the roar of a Wimbledon tennis crowd, the buzz at Lovebox festival and clamor of a Dartmouth Steam Train.

People around the world are invited to make their own personalised edits of the advert and mix their versions of the Feel the Love track using the British sights and sounds that inspire them most at soundsofgreatbritain.visitbritain.com

Users can share their personalised adverts for Great Britain online via Facebook, Twitter and Weibo and can learn more about the most popular things to do and places to go on VisitBritain’s LoveWall microsite.

The LoveWall also features new tools, from tech partner iGeolise, allowing people to measure distance in time rather than kilometres and view their dream tour of Great Britain in real time across their chosen modes of transport.

Joss Croft, marketing director at VisitBritain, says: “We want to involve people in creating their own British experience – first online where they can become the director of their own bespoke tourism ad, and then in reality following their individual journey across Britain according to their own interests and inspirations.”