SOUR Bangkok put the 'all' into caller ID
In a domino-effect narrative with a surprisingly sweet resolution, Phenomena's Thanonchai Sornsriwichai demonstrates the benefits of knowing who's calling who.
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
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Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Executive Creative Director Damisa Ongsiriwattana
- Associate Creative Director Warangrat Rattanabumrung
- Senior Copywriter Padcha Tanviruch
- Copywriter Lacksanapatr Sirichaijumnong
- Senior Art Director Sitta Jantarawong
- Art Director Nutnaree Ruongpanyaroj
- Account Director Somruetai Sanchayakorn
- Account Executive Sucheewa Sukchairungsan
- Social Media Director Napas Warasestasak
- Media Planning Manager Rattanakorn Somprasopsuk
- Media Buyer Ramida Chittragorn
- Media Buyer Ramida Chittragorn
- Producer Sunaree Doungkai
- Managing Director Pimmard Leenutaphong
- Media Buyer Gunwara Osathanond
- Producer Wuttipon Thanopajai
Credits
powered by
- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Executive Creative Director Damisa Ongsiriwattana
- Associate Creative Director Warangrat Rattanabumrung
- Senior Copywriter Padcha Tanviruch
- Copywriter Lacksanapatr Sirichaijumnong
- Senior Art Director Sitta Jantarawong
- Art Director Nutnaree Ruongpanyaroj
- Account Director Somruetai Sanchayakorn
- Account Executive Sucheewa Sukchairungsan
- Social Media Director Napas Warasestasak
- Media Planning Manager Rattanakorn Somprasopsuk
- Media Buyer Ramida Chittragorn
- Media Buyer Ramida Chittragorn
- Producer Sunaree Doungkai
- Managing Director Pimmard Leenutaphong
- Media Buyer Gunwara Osathanond
- Producer Wuttipon Thanopajai
Fraudulent calls are a serious business, but this entertaining spot from SOUR Bangkok manages to raise a laugh at the problem's solution.
In the agency's spot for unknown incoming call identification and spam protection application Whoscall, a series of people are seen receiving alerts from spurious individuals, only for the piece to then go on to follow that caller in the same situation.
Taking the comedic premise and giving it a genius narrative throughline of invention, Phenomena director Thanonchai Sornsriwichai gives us a lengthy ad that's enjoyably engaging.
