Sony’s locked on to the future
As PlayStation reveals more new features and exciting adjustments to their platform, adam&eveDDB set out to prove that Play Has No Limits.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
- Editing Trim
- Post Production Time Based Arts
- Audio Post String and Tins
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Art Director Clarissa Dale
- Copywriter John Trainor-Tobin
- Producer Nikki Cramphorn
- Producer Jack Bayley
- Assistant Producer Clio McLeary
- Integrated Producer Richard Bailey
- Executive Producer Rupert Reynolds-MacLean
- Producer Cathy Green
- CGI DP Steve Annis
- Editor Paul Hardcastle
- Post Producer Chris Aliano
- VFX Supervisor Francois Roisin
- VFX Supervisor/VFX Artist James Allen / (VFX Supervisor)
- Colourist Lewis Crossfield
- Audio Post Producer Laura-Leigh Smith
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
- Editing Trim
- Post Production Time Based Arts
- Audio Post String and Tins
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Art Director Clarissa Dale
- Copywriter John Trainor-Tobin
- Producer Nikki Cramphorn
- Producer Jack Bayley
- Assistant Producer Clio McLeary
- Integrated Producer Richard Bailey
- Executive Producer Rupert Reynolds-MacLean
- Producer Cathy Green
- CGI DP Steve Annis
- Editor Paul Hardcastle
- Post Producer Chris Aliano
- VFX Supervisor Francois Roisin
- VFX Supervisor/VFX Artist James Allen / (VFX Supervisor)
- Colourist Lewis Crossfield
- Audio Post Producer Laura-Leigh Smith
Fully immersed in video game graphics, a young woman enters the cosmos of the game genres, travelling through realms of adventure.
In Play Has No Limits, A young woman walks slowly out onto the ice. Suddenly, from underneath, a leviathan breaks loose. In stunning graphic work, she slides out of the way, running for safety. She travels through a jungle, passes by a cosmic wormhole, and finally, breaks down the barriers in between worlds, shooting a flaming arrow into the void.
The piece is fun and vibrant, directed by Dan DiFelice from Biscuit. Agency adam&eveDDB led the promo, focusing on high-contrast, game-like effects and surreal, out-of-context situations.
