Sky News has an inflated view of Trump
Using the now-iconic Trump Baby Blimp balloon, the channel's cheeky online announcement for their coverage of POTUS' UK visit is a neat bit of irreverent commentary.
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It's a fair assessment that the Brits haven't embraced the recent visit of current POTUS Donald Trump with quite the warm, open arms as his predecessors. In fact, as this delightfully cheeky piece from Sky News goes to show, many considered the whole thing a bit of joke.
Eschewing the more portentous announcements of rival channels, Sky instead has taken the, let's face it, hilarious imagery of the Trump Baby Blimp that was created for his visit last summer and set it looming over British bystanders, landmarks and even the Royal Family.
Created in-house by the Sky Creative team, Trump: He's Back is a hilarious side-swipe at world politics that's perfectly pitched.