Sky Bet's new ending
A generic footy-themed spot is given a last-minute twist in this cheeky spot from Grey London and Iconoclast's Glenn Kitson.
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Credits
powered by
- Agency Grey/London
- Production Company Iconoclast UK
- Director Glenn Kitson
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Credits
powered by
- Agency Grey/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Editor tenthree
- VFX Electric Theatre Collective
- Audio Post Production Grand Central Recording Studios (GCRS)
- Executive Creative Director David Wigglesworth
- Creative Director Chris Lapham
- Creative Director Aaron McGurk
- Producer Maxine Hose
- Senior Producer Anthony Borkett
- Producer Hananha Willers
- Executive Producer Guy Rolfe
- Producer Sorcha Bacon
- Editor Daniel Sherwen
- Colorist Luke Morrison
- Post Producer Sydney Levy
- Sound Designer Munzie Thind
- Sound Design & Mix Raja Sehgal
Credits
powered by
- Agency Grey/London
- Production Company Iconoclast UK
- Director Glenn Kitson
- Editor tenthree
- VFX Electric Theatre Collective
- Audio Post Production Grand Central Recording Studios (GCRS)
- Executive Creative Director David Wigglesworth
- Creative Director Chris Lapham
- Creative Director Aaron McGurk
- Producer Maxine Hose
- Senior Producer Anthony Borkett
- Producer Hananha Willers
- Executive Producer Guy Rolfe
- Producer Sorcha Bacon
- Editor Daniel Sherwen
- Colorist Luke Morrison
- Post Producer Sydney Levy
- Sound Designer Munzie Thind
- Sound Design & Mix Raja Sehgal
You know the score: the training montage that is filled with pain and sacrifice and repetition until, little by little, the good becomes great becomes world-class becomes...
If the sentence above didn't end how you'd expect, then you'll likely be ticked by this cheeky new spot from Grey London for Sky Bet's AccaFreeze option.
Titles End The Game Your Way, the spot follows a young football star as he works his way towards glory, only to have his ending changed by a punter closing his bet before the match-winning strike.
Directed with aplomb by Iconoclast's Glenn Kitson, who parodies the film's generic influences masterfully, this champion sport will wrong-foot you in the most entertaining way.
