Skinny fills its friend-vertising with lovable local faces

We all know that a recommendation from a friend and/or family member is worth more than a faceless advertising campaign, but how's about if that advertising campaign came from a friend and/or family member?

Using the 'fact' that in New Zealand, everyone knows someone who knows someone, Skinny’s Friend-vertising campaign, through Colenso BBDO, features a staggering 46 unique commercials, each starring recognisable faces from the community to which they're specifically targeted.

All following the same one-sided activity template (to hilarious effect), the campaign's endearing performers, captured brilliantly by Good Oil's Dave Wood, and inclusive messaging - with Hindi, Cantonese, Samoan, and Sign Language versions of the ad running in prime-time TV slots without subtitles - make for a charming and friendly video hug.