Ikea’s home comforting solution

Out of McCann Madrid, this sweet film shows all the ways that your home has been there for you when you need it most, and when you need it now.  

As families all over the world are practicing social distancing and staying home for longer and longer amounts of time, brands across the globe are throwing their support behind the effort, and Ikea’s new advert, I Stay Home, reminds us of the comforts of home. Going through special moments, showing ordinary play, and reminding us of the love we’ve experienced in our house, Ikea’s soft advert joins the #StayHome effort. 

Mixing production value with their mission, all footage featured in I Stay Home had already been filmed and was stitched together in-house. Clever, inventive, and filmed while staying home, the ad is a sweet reminder that we used to love being homebodies.