Simply Business puts its best foot forward
A new campaign for insurance provider sees Simply Business take a Tina Turner classic and makes it their own.
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Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Fred Rowson
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Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Fred Rowson
- Editing Stitch
- Post House Selected Works
- Sound Production 750mph
- Executive Creative Director Simon Labbett
- Associate Creative Director George Bartlett
- Associate Creative Director Charlie Lindsay
- Producer Camilla Stoppani
- Executive Producer Patrick Craig
- Executive Producer Paul Weston
- Producer Richard Wilson
- Production Designer Zoe Klinck
- DP Stefan Yap
- Editor Samuel Marr
- Edit Producer Maggie McDermott
- Post Supervisor Amber Frisenda
- Post Producer Libby Gandhi
- Head of Production Olivia Ray
- Sound Designer Mark Hellaby
Credits
powered by
- Agency Truant/London
- Production Company Blink Productions
- Director Fred Rowson
- Editing Stitch
- Post House Selected Works
- Sound Production 750mph
- Executive Creative Director Simon Labbett
- Associate Creative Director George Bartlett
- Associate Creative Director Charlie Lindsay
- Producer Camilla Stoppani
- Executive Producer Patrick Craig
- Executive Producer Paul Weston
- Producer Richard Wilson
- Production Designer Zoe Klinck
- DP Stefan Yap
- Editor Samuel Marr
- Edit Producer Maggie McDermott
- Post Supervisor Amber Frisenda
- Post Producer Libby Gandhi
- Head of Production Olivia Ray
- Sound Designer Mark Hellaby
If you're going to rework a song to power your new campaign, make it a classic... and that's what insurance provider Simply Business has done with it's new campaign, taking Tina Turner's The Best and reimagining the lyrics in the company's favour.
Created by Truant London and directed by Fred Rowson through Blink, the spot features a new version of the song, switching out the iconic chorus lyric to ‘Simply Business!’. The 40-second film is an insurance commercial-cum-epic music video, which starts in an ordinary office setting before morphing into an world of glitz, glamour and sequins.
Our protagonist dances viewers through a building site, a bakery and a beauty salon, all of which are insured through, you guessed it, Simply Business. The song aims to earworm its way into the minds of business owners everywhere, and if you aren't still humming the chorus 10 minutes after watching it, you're a stronger person than me.
“The Best is one of the most memorable songs of all time - so a no-brainer really," said Truant Associate Creative Director, George Bartlett. "Simply The Best. Simply Biz-ness. Our sincerest apologies for getting it stuck in everyone’s heads... but that was the idea.”
“When Truant and Simply Business approached me with an idea this mad, I was simply powerless to resist," added Rowson. "They know my weak spots. I’m really happy with how it turned out.”
