Shaq sweats the small things for Pepsi
In a comedic spot from Dave Meyes, Skee-Lo's classic I Wish is flipped for the giant NBA superstar.
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Credits
powered by
- Agency TracyLocke/Wilton
- Production Company RadicalMedia/USA
- Director Dave Meyers
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Credits
powered by
- Agency TracyLocke/Wilton
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Editing Cabin Editing Company
- Editor Greg Scruton
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- DP Scott Cunningham
- Production Designer Jason Dawes
- Group Creative Director Holly Turner
- Executive Creative Director Dan Cishek
- Group Creative Director Matthew Nevins
- Associate Creative Director Basil Inferrera
- Associate Creative Director John Harding
- Senior Art Director Megan Reese
- Art Director MaKenna McCants
- Art Director Elese Gaydos
- Executive Producer Karen McKibben
- Talent Shaquille O'Neal
Credits
powered by
- Agency TracyLocke/Wilton
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Editing Cabin Editing Company
- Editor Greg Scruton
- Color Trafik/Los Angeles
- Colorist Dimitri Zola
- DP Scott Cunningham
- Production Designer Jason Dawes
- Group Creative Director Holly Turner
- Executive Creative Director Dan Cishek
- Group Creative Director Matthew Nevins
- Associate Creative Director Basil Inferrera
- Associate Creative Director John Harding
- Senior Art Director Megan Reese
- Art Director MaKenna McCants
- Art Director Elese Gaydos
- Executive Producer Karen McKibben
- Talent Shaquille O'Neal
Here are some crazy numbers for you: Standing 7 feet 1 inch tall and weighing around 325 pounds, Shaquille O'Neal boasts a shoe size of 22, a chest circumference of 57 inches, a waist of 48 inches, and remarkably large hands, measuring about 10.25 inches wide and 12 inches long.
In short (pardon the pun), he is BIG!
Because of this, plus his innate charm, it makes perfect sense to have the former NBA superstar front Pepsi's new I Wish campaign from TracyLocke; rewriting Skee-Lo's 90s hit of the same name to instead list all of the inconveniences involved in being a giant.
Wittily written and directed with music video aplomb by RadicalMedia veteran Dave Meyes, this cracking concept gives the big man plenty to play with.
