Sephora holds a mirror up to beauty
Sephora's new campaign includes an empowering three-minute film that attempts to redefine the meaning of beauty.
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Credits
powered by
- Agency BETC/Paris
- Production Company Iconoclast France
- Director Jonas Lindstroem
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Credits
powered by
- Agency BETC/Paris
- Production Company Iconoclast France
- Director Jonas Lindstroem
- Sound Production Iconoclast France
- Creative Supervisor Yuki Kani
- Exec Creative Director Remi Babinet
- Associate Creative Supervisor Peggy Baunay
- Music Producer Christophe Caurret
- Executive Producer Charlotte Marmion
- Creative Director Florence Bellisson
- Art Director Manon Damellincourt
- Producer Elodie Frevillez Wattine
- Copywriter Xander Smith
Credits
powered by
- Agency BETC/Paris
- Production Company Iconoclast France
- Director Jonas Lindstroem
- Sound Production Iconoclast France
- Creative Supervisor Yuki Kani
- Exec Creative Director Remi Babinet
- Associate Creative Supervisor Peggy Baunay
- Music Producer Christophe Caurret
- Executive Producer Charlotte Marmion
- Creative Director Florence Bellisson
- Art Director Manon Damellincourt
- Producer Elodie Frevillez Wattine
- Copywriter Xander Smith
This film, created by BETC Etoile Rouge and directed by Jonas Lindstroem through Iconoclast Paris, tells the story of a woman’s relationship with her reflection throughout her life, giving voice to moments of doubt as well as strength.
The intimacy and emotion in each exploration of beauty portrays a personal evolution and growth at each stage of life and the cover version of I'm Not In Love was, says the agency, chosen for its emotional power.
The print campaign [below] was shot by Nadine Ijewere, a British photographer, and the 12 images portrays the richness of beauty, regardless of age, gender, physique or style.
You can read more about this campaign as Florence Bellisson, Creative Director at BETC Etoile Rouge, takes us behind the scenes, by clicking here.
