Senior sirens get sultry for TENA

Memory, eyesight, flexibility, hearing. What? I said… oh never mind. The point is a number of things get worse as we age. But other things, such as a bit of the other, can even improve. 

“It’s far less complicated, I know what I want,” says one woman. “My skin still feels sensitive – in a nice way,” says another. This cracking film, Ageless, created by AMV BBDO London and helmed by The Favourite director through Merman, portrays women, all over the age of 55, getting down to their undies, lounging in boudoirs and surveying themselves in mirrors, as they describe how they feel about their bodies, their sex lives and the impact of any unplanned slinky tinkles.

The film is part of TENA’s “I will be me” platform which aims to challenge perceptions around incontinence and the lives and loves of older people. 

The script was developed with the women who star in it and is in their own words. They laugh about having the odd “sneeze wee” or “trickle of joy,” giving voice to the results of TENA’s exclusive new research, which reveals that while nearly half (44%) of women under 35 think that bladder leakage will negatively affect their sex lives, only 10 per cent of women over 50 say that it has.

Proving it's not a big deal – quite a wee issue in fact.