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Director Andrew Donoho has hit the ground running, stretching and punching the air with his first ever commercial for global activewear giant lululemon.
His $1M lululemon Mirror See What’s In You campaign, shot through Tomorrow in the US, is a tour de force of gravity-defying VFX wizardry, exactly what we’ve come to expect from the man who gave Paul McCartney back his youth for Beck’s Find My Way promo.
But it wasn’t without its challenges. Everything from removing camera reflections in the mirror to physically expanding set walls and even creating the illusion of a 300-foot hallway with hundreds of actors on the floor and the ceiling.
Credits
powered by
- Agency Known/Los Angeles
- Production Company Tomorrow/USA
- Director Andrew Donoho
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Credits
powered by
- Agency Known/Los Angeles
- Production Company Tomorrow/USA
- Director Andrew Donoho
Credits
powered by
- Agency Known/Los Angeles
- Production Company Tomorrow/USA
- Director Andrew Donoho
Donoho is quickly establishing himself as a director at the cutting edge of creativity and technology, with the desire and ability to elevate campaigns to a higher, more visually-engaging level and is eager to work his magic on brands in the UK.
Donoho is represented by OB Management as an Independent Director for commercials, content and music videos.
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