Sleepless in the kitchen
Michelin is showcasing its hotel selection to the British public with BETC Paris.
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The Michelin Guide is world-renowned for its fine selection of restaurants, but less so for its hotels. BETC Paris puts the spotlight on the latter with an original campaign involving some dry humour!
If you've ever tasted the cuisine of a prestigious hotel, we wouldn't recommend sleeping in a Michelin-starred restaurant’, begins the film, which recounts the somewhat original and bizarre experience of a man seeking sleep and comfort in a hectic kitchen. It's a quirky scenario that underlines the interest of the Guide's hotel selection.
The film draws on the world-renowned expertise of the Michelin Guide in the gastronomic sector and combines it with the hotel industry.
Credits
powered by
- Agency BETC/Paris
- Production Company Prose on Pixels/London
- Director Danny Sangra
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Credits
powered by
- Agency BETC/Paris
- Production Company Prose on Pixels/London
- Director Danny Sangra
- Post Production Prose on Pixels/London
- Sound Company LGM/Paris
- Creative Producer David Green
- Producer Felix Vroegop
- Executive Creative Director Jerome Galinha
- Creative Director Julien Deschamps
- Copywriter Jean-Baptiste Soumier
- Art Director David Puiroux
- Executive Producer Jacques-Etienne Stein
- Editor Cyril Nakache
- Head of Post Production Clement Massu
- Colorist Sebastien Mingam
Credits
powered by
- Agency BETC/Paris
- Production Company Prose on Pixels/London
- Director Danny Sangra
- Post Production Prose on Pixels/London
- Sound Company LGM/Paris
- Creative Producer David Green
- Producer Felix Vroegop
- Executive Creative Director Jerome Galinha
- Creative Director Julien Deschamps
- Copywriter Jean-Baptiste Soumier
- Art Director David Puiroux
- Executive Producer Jacques-Etienne Stein
- Editor Cyril Nakache
- Head of Post Production Clement Massu
- Colorist Sebastien Mingam
The Michelin Guide's reputation, its anonymous inspectors and its stars are recognised all over the world. This rigour and attention to detail is also applied to the selection of each hotel establishment using similar criteria to those that could be applied to restaurants.
BETC Paris has chosen to highlight this link between culinary expertise and the Guide's demanding hotel selection through an original, humorous campaign aimed at the British public.
The campaign, unveiled on 17 October 2024, is being rolled out across the UK on digital and connected TV.
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