SAXX’s globes of glory
The underwear brand launches a quartet of orbsome ads suggesting its superior pants for men can offer a whole new ballgame.
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Adam Moorman
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Adam Moorman
- Executive Producer/Owner Ben Mahoney
- Post Production SILENTFACE
- Chief Creative Officer Brian Siedband
- Creative Director Jamie Stark
- Head of Production Autumn Childress
- Executive Producer Cate McManus
- Chief Creative Officer. Gordy Sang
- Creative Director. Maxx Delaney
- DP Jon Hamblin
- Editor Evan Cutler Wattles
- Colorist/Online Editor Sarah London
- Sound Design & Mix Tom Haigh
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company The BMP Film Company
- Director Adam Moorman
- Executive Producer/Owner Ben Mahoney
- Post Production SILENTFACE
- Chief Creative Officer Brian Siedband
- Creative Director Jamie Stark
- Head of Production Autumn Childress
- Executive Producer Cate McManus
- Chief Creative Officer. Gordy Sang
- Creative Director. Maxx Delaney
- DP Jon Hamblin
- Editor Evan Cutler Wattles
- Colorist/Online Editor Sarah London
- Sound Design & Mix Tom Haigh
Meat and two veg, cajones, family jewels – you thought you'd heard all the euphemisms for a gentleman’s undercarraige arrangements, but this witty campaign for SAXX by Quality Meats seems to find more.
The campaign introduces a sultry female campaign spokesperson who candidly dispenses "nuggets of ballcare wisdom", with such saucy circumlocution as, “A man’s captain and his two co-pilots should fly in underwear that feels like a luxury private jet – with its own fancy cockpit.”
Directed by Adam Moorman, through BMP, the four spots, First Class, First Class Short, Underclassmen and Ballroom, continues the brand’s ongoing 'How A Gentleman Treats His Balls' platform, launched by Quality Meats in 2022.
Saxx – Ballroom
Saxx – First Class
Saxx – Underclassmen
